Comedian Joe Lycett changes name to Hugo Boss | This is Hugo Boss... the comedian formerly known as Joe Lycett. He's changed his name in protest at the fashion company. Have a
Birmingham comedian Joe Lycett officially changes his name to Hugo Boss in protest against the designer fashion brand | ITV News Central
![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/2048x1152/skynews-joe-lycett-hugo-boss_4936038.jpg)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
Comedian Joe Lycett changes name to Hugo Boss to support Welsh brewery after legal fight | ITV News Wales
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?width=1200&height=1200&fit=crop)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://cdn.jwplayer.com/v2/media/CbolP6Tj/poster.jpg?width=1280)
Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent
![Joe Lycett's sensational name change that caused chaos - and why he's now reverted back - Mirror Online Joe Lycett's sensational name change that caused chaos - and why he's now reverted back - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article21614114.ece/ALTERNATES/n310p/0_Joe-Lycett-officially-changes-his-name-to-Hugo-Boss-in-bid-to-piss-off-the-billion-dollar-company.jpg)
Joe Lycett's sensational name change that caused chaos - and why he's now reverted back - Mirror Online
![Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/01/21/gettyimages-1187427987.jpg?width=1200&height=630&fit=crop)